There’s no arguing that blogging has democratized mass media, giving everyone the potential to have a voice online.
Yet, this accessibility also means it’s hard to find a topic that hasn’t already been covered or knows how to compete with similar blogs.
Here’s a look at how to pick your perfect blogging topic, to create a site you’ll love and want to see grow.
Identify Your Passions
There are arguments to be made for choosing a blog theme based on current trends. It would surely be unwise to completely ignore what people generally want to read, but arguably the most important thing is that you’re interested in your topic.
However much your blog grows in the future, you’ll never want it to feel like a grind. It’s true that building a successful blog takes effort, but it can definitely be fun and liberating too.
If you’re completely stuck on which topic to start your blog about, write a mind map of topics that come to mind. Think about what you do in your free time, or potentially what you do for work (if you’d like to create a professional blog for networking, say).
What kinds of TV shows do you watch? How about movies, sports, video games, magazines, art media, or other things you consume? Focus on what you love and what you know about it.
Once you have a handful of ideas, pick your favorite and try to think of 15 possible blog posts you could write on. These can just be titles at this point, but you should try to come up with a list of post topics you think could be interesting. If you struggle to reach even that number, perhaps it could be difficult to keep the blog going beyond a few initial posts. Don’t skip this step as you don’t want to waste time creating a blog about a topic that has no life in it.
Of course, you don’t have to map out every post you’ll ever write about. A good blog adapts to trends and writes about hot topics, so there’s no way of predicting exactly what you’ll even be writing about next week. Yet, coming up with a good list of topics to start with is a great indication that you have an idea for a successful blog on your hands.
Decide On Your Focus
Once you have a possible topic for your blog, you’ll want to decide how broad or narrow your focus is. If you’ve identified fashion as your possible theme, for example, you’ll want to decide what will make your blog unique and interesting. There’s something to be said for being specific with your blog to make it stand out, but not being broad enough in focus can also limit your readership.
Consider, for example, a blog about trends in women’s shoes from season to season. This takes the theme of fashion and focuses it on an area that’s more specific. Perhaps you’ll be the next authoritative voice on the trendiest new shoes, and become the place to go for inspiration and articles on the topic.
On the other hand, for readers interested in women’s fashion as a whole, you may seem somewhat limited compared to other sites. There’s a balance to be struck between wide appeal and creating a blog that’s so all-encompassing that it fails to stand out. Think about whether you would read your blog as a third party, and be sure your focused topic isn’t too niche.
Take a Personal Approach
Whatever blog topic you end up with, it’s important to be honest and personal in what you write. It may take some time to find your voice as you experiment with post formats and types of content, and that’s just fine. Be sure that you take note of which types of posts are popular (which are read, commented on, and shared the most). Adapt according to this and also to what you find interesting.
That said, blog readers love consistency. It’s fine to try things out early on, but be sure that you’re posting consistently and perhaps draw up a plan for publishing. If the pressures of work and other responsibilities mean you can’t always be sure you’re free to post three times a week, say, just set up scheduled posts ahead of time.
You can often write a bunch of posts and set when each will be published. So, if you have a few hours free on Sunday, you can get everything written for the week ahead of time.
Whether you’re writing about what’s new in horse riding or the latest trends in digital photography, taking a consistent approach to publishing content is key. Ultimately, this is potentially even more important than the topic itself. As long as you’re not being too focused or too broad with the theme, if you’re interested in it then it’s likely others are too.
With some planning and consideration of future content, finding the perfect topic to blog about can be easy. Never be afraid to be innovative, but remain consistent with your blogging schedule and write from the heart. If you truly come across as passionate about a subject, then you’ll be on your way to creating a highly successful blogging enterprise.